Designer & planner

He Xingchi, born in 1990, male, Distinguished Associate Professor of Qiantang Excellent Scholars Group of Hangzhou Dianzi University, Master Supervisor, Visiting Professor of Wuxi Taihu University, Distinguished Researcher of Tongxiang Research Institute of Zhejiang Media College, Vice President of China IP & Internet Celebrities Economic Research Institute（ICERI）. Ph.D of Design from Sungkyunkwan University, South Korea under the Ministry of Education, CSC, a high-level overseas returnee in Zhejiang Province, an expert in the Zhejiang Science and Technology Expert Database, a member of the Korea Design Trends Association （KSDT）, a director of the Hangzhou Creative Design Research Association, and Asia China & Korea Design Association（ADCK） founder, curator.Now serves as the chief brand strategy consultant of Shenzhen Brand Consulting Co., Ltd.Served as the propaganda director of the 5th National Association of Overseas Students in Korea，Publicity Officer of the Chinese Doctoral Association in Korea，Member of the editorial board of the first blue book on the Internet economy Report on the Development of China's IP and Internet Celebrities Economy.Published a number of important academic achievements in the core journals of KCI in Korea (indexed by Web of Science)，and Won the Academic Innovation Award of the Chinese Embassy in South Korea for many times. Has been won awards in international competitions many times，and invited to participate in many internationally renowned exhibitions. Has been presided over the Hangzhou Dianzi University's scientific research start-up fund project, the Zhejiang Provincial Department of Education research project, the Ministry of Education's Humanities and Social Sciences Research Youth Fund project, participated in the Hebei Provincial Social Science Fund Project, the National Virtual Simulation Experiment Teaching Project, and the Ministry of Education Higher Education Department Production It is a project of the cooperative education project of learning and cooperation and the key research base of humanities and social sciences of the Sichuan Provincial Department of Education.The main research directions are visual communication, design education, brand design management, brand recognition and experience, user experience, integration and innovation, and digital media art.

Education background:

2011.9.1-2013.8.22 Master of Fine Arts in Hongik University, Korea

2013.9.1-2016.8.25 Ph.D of Design from Sungkyunkwan University（Funded by China Education Scholarship Council）

Representative papers:

-Research on the Trend of Variable Brand Design under New Media (1/1), Design Art Research ISSN2095-0705, RCCSE Core Collection, 2017.04

-Strategic Depth and Transformation of Brand Identity Design (1/2), Design Art Research ISSN2095-0705, RCCSE Core Collection, 2018.04

- Cross-media Strategic Research on Urban Brand Design (1/2), Architecture and Culture ISSN1672-4909, NSSD Core Collection, 2018.10

- Flexible management method for variable brand design of sci-tech periodicals in the digital age (1/3), Research on Chinese sci-tech periodicals ISSN1001-7143, CSSCI core index, 2019.02

- Design Thinking Innovation in Modern Design Education Training Mode (1/2), Design Art Research ISSN2095-0705, RCCSE Core Collection, 2019.06

- Holistic Awareness of Variable Brand Identity Design (1/2), Journal of Hangzhou Dianzi University (Social Science Edition), Core Journal, 2019.08

-Innovation of Information Communication Concept in Design Education and Cultivation: Centered on Information Cognition and Recognition (1/3), Design Art Research ISSN2095-0705, RCCSE Core Collection, 2020.10

Representative research projects:

- 2017 Hebei Social Science Fund Project: Research on the Generalized Design for the Elderly in Public Facilities under the Aging Trend of Beijing-Tianjin-Hebei (Participated in 2017.5-2018.12)

-2017 Hangzhou Dianzi University Scientific Research Start-up Fund Project: Research on the Trend of Variable Brand Design (Hosted from 2018.1-2018.12)

- 2018 Zhejiang Provincial Department of Education Research Project Funding: Research on Family Similarity Based on Brand Integration and Communication in Packaging Design (Hosted from 2018.10-2019.10)

-2018 National Virtual Simulation Experiment Teaching Project: VR Experiment of Corporate Image Advertising Space Experience and Communication Planning (Participated from July 2018 to present)

-2019 Ministry of Education Humanities and Social Sciences Research Youth Fund Project: Research on Interactive Branding and Variable Identity Design in the Digital Media Era: Cognition, Methods and Strategies (Hosted from 2018.09 to 2021.09)

-2018 Ministry of Education Department of Higher Education Industry-University Cooperation Collaborative Education Project: Art and Design Talent Cultivation Based on School-Enterprise Cooperation (Participated in 2019.01-2020.01)

- 2019 Sichuan Provincial Department of Education Humanities and Social Sciences (Sports Social Sciences) Key Research Base Project: Countermeasures Research Based on the Opportunities and Challenges brought by Chengdu's 2021 Universiade (Participated in 2019/6-2021/6)

Intellectual Property and Writings:

Design patent: cup 201630596004.0 one item

Monograph：Recognition and Reinterpretation of Information in Communication, Machinery Industry Press (Tier 1 Press), 2020.06

Main honor:

Zhejiang Province High-level Overseas Returned Talents

Expert of Zhejiang Science and Technology Expert Database

Instructor of Zhejiang Multimedia Competition

Won the 2018 Hangzhou Dianzi University Outstanding Teaching Achievement Award

Academic:

Vice President of China IP & Internet Celebrities Economic Research Institute（ICERI）

Visiting Professor of Wuxi Taihu University

Distinguished Researcher of Tongxiang Research Institute of Zhejiang Media College

Judges of China Packaging Creative Design Competition

Member of Korea Design Trend Association（KSDT）

Founder of Asia China & Korea Design Association（ADCK）